Let's cut the fluff. If you're a roofer in 2025 and still wondering how much a professional website should cost, you're not alone. But the truth is, most roofers are either overpaying for generic junk or underpaying and getting stuck with a digital ghost town that brings in zero leads. This post breaks it all down. Real prices, real options, and no BS.
Why Roofing Websites Even Matter
Before we get into the numbers, here's why you need to care:
- Trust: Homeowners don't want some guy with a sketchy site working on their roof.
- Google Ranking: No site = no search traffic = no leads.
- Lead Conversion: A legit website turns cold traffic into booked estimates.
If you want to be seen as the top roofer in your city, your website has to look and perform like you're the real deal.
What Are Your Options?
1. DIY Website Builders (Wix, Squarespace, GoDaddy)
Cost: $10-50/month + your time
What You Get: A basic drag-and-drop site
Pros: Cheap upfront, no coding needed
Cons: Looks cookie-cutter, slow load times, not SEO-optimized, you still have to do everything yourself
Good for: Roofers just starting out with zero budget
2. Freelance Web Designers (Fiverr, Upwork)
Cost: $300 - $1,500 (one-time)
What You Get: Varies wildly based on who you hire
Pros: More custom than DIY
Cons: Quality control is a gamble, often missing key features like SEO, mobile speed, or lead capture
Good for: Mid-budget roofers who want something fast but better than DIY
3. Local or Small Agencies
Cost: $2,000 - $5,000 (one-time)
What You Get: A custom-built site with some marketing strategy behind it
Pros: Personalized design, better SEO, done-for-you
Cons: Can still miss out on niche-specific optimization unless they know roofing
Good for: Established roofers who want a strong online presence
4. Specialized Agencies for Roofers (like IVB Digital)
Cost: $2,500 - $7,000+ (one-time or payment plans)
What You Get: Conversion-focused design, built-in SEO, lead capture forms, CRM integration, reviews, landing pages, speed-optimized, mobile-first
Pros: Everything is built to get you roofing leads
Cons: Higher upfront cost, but pays off with lead generation
Good for: Roofers who want to grow fast, dominate their market, and stop wasting money on leads
Hidden Costs You Need to Watch Out For
- Hosting: Usually $10-25/month
- Domain Renewal: ~$15/year
- Maintenance: $50-200/month (or DIY)
- SEO / Marketing: $500+ per month if you want to rank and generate consistent leads
A cheap website with no plan to drive traffic is like putting up a billboard in the woods.
What You Should Actually Expect to Pay
| Website Type | One-Time Cost | Monthly Fees | SEO Included? | Lead Gen Ready? |
|---|---|---|---|---|
| DIY Builder | $0 - $300 | $10-50 | No | No |
| Freelancer | $300 - $1,500 | $0 - $100 | Maybe | Maybe |
| Local Agency | $2,000 - $5,000 | $50 - $200 | Sometimes | Usually |
| Specialized Roofing Agency | $2,500 - $7,000 | $100 - $500 | Yes | Yes |
So What Should YOU Do?
Here's the simple breakdown:
- If you're just starting and broke: Go DIY, but understand it's a stepping stone.
- If you're a few years in and want to grow: Invest in a solid agency that gets roofing.
- If you're serious about scaling and lead gen: Work with an agency that lives and breathes service businesses. Like us.
Your website isn't just a digital business card. It's your #1 sales tool if you treat it right.
Want a Site That Brings in Roofing Leads Weekly?
Book a free strategy call with IVB Digital. We'll show you what's broken, what you need, and how to fix it fast. No pressure, no BS. Just clarity.
