If you're a contractor still relying only on referrals, yard signs, and the occasional Facebook post, it's time to evolve. Your ideal clients are scrolling, searching, and comparing online — and if you don't have a system that pulls them in and turns them into booked jobs, you're leaving serious money on the table.
This isn't theory. It's strategy. And it's how modern contractors are getting consistent leads every month without begging for business. The secret? A simple but powerful 3-part funnel: Attract. Convert. Close.
✉️ PART 1: ATTRACT
This is the top of your funnel. The goal is to get eyeballs. People can't hire you if they don't know you exist.
Channels That Attract:
- Instagram + Facebook Posts: Regularly showcase your work. Post before-and-afters, happy customers, job site time-lapses, or project walkthroughs.
- Before & After Reels: These perform extremely well. People love transformations, and they immediately communicate your skill.
- Google Search (SEO): Blog content, local SEO, and optimizing your Google Business Profile are critical to getting found by people who are actively searching.
- YouTube Videos: A 2-minute explanation of how to pick a contractor or how your process works builds trust.
- Google Ads / Facebook Ads: Paid traffic works fast if your targeting is right. Use these to retarget website visitors or promote high-converting landing pages.
The Key Here: Value + Consistency
You don't need to go viral. You just need to show up consistently and provide real value. A few examples:
- Show transformations (before/after projects)
- Share quick DIY maintenance tips
- Answer common customer questions in short videos
- Highlight reviews and testimonials in creative ways
- Feature your team or process to humanize your brand
Example: You're a roofer. Post a reel of your crew removing an old roof and putting in a new one with captions that say, "Full tear-off in 1 day. Here's how we did it." Add some context about the homeowner's pain points. Now, homeowners see you're active, responsive, and capable.
Remember: Social media isn't where you close jobs. It's where you plant seeds. But without traffic, the rest of your funnel doesn't matter.
✨ PART 2: CONVERT
You got attention. Now what? If you're just sending people to a generic homepage with no call to action, you're wasting traffic.
This is the most overlooked step. Most contractors think: "If they want to hire me, they'll call." False. You need to guide them.
What Conversion Looks Like:
- A high-performing website or landing page: Fast loading, mobile-optimized, clear navigation, and designed to drive action.
- Clear call-to-actions: Tell people what to do. Buttons like "Get a Free Estimate" or "Book a Consultation" should be front and center.
- Lead forms that are easy to fill out: Don't ask for 10 fields. Name, phone, ZIP code, and a short message is enough.
- Click-to-call buttons for mobile users: More than 70% of local service searches happen on mobile. Make calling you one tap away.
- Trust elements: Show reviews, client testimonials, certifications, insurance, and before/after photos. People want proof before they book.
The goal here is simple: turn traffic into leads.
Example: Someone sees your reel, goes to your profile, clicks your link, and ends up on a page that says:
"Need a New Roof? Get a Free 60-Second Quote. No Spam. No Pressure."
They enter their name, phone, ZIP code. That's a lead. And now they're in your system.
Also: Don't rely on DMs to handle serious leads. DMs are where conversations die. Your funnel should take them from the feed off the platform and into your world (your site).
✅ PART 3: CLOSE
This is where most contractors drop the ball. You got a lead — now you have to follow up like your business depends on it (because it does).
Tools That Help You Close:
- CRM or lead tracking system: Even a simple spreadsheet is better than nothing. But ideally, use a CRM that reminds you when to follow up.
- Instant call or text when a lead comes in: Don't wait. Be the first to reach out. Leads go cold fast.
- Automated follow-up sequences (email, SMS): Set up basic automation to stay in touch if they don't respond. Example: send a follow-up text 1 hour later, then another the next day.
- Professional estimates and fast scheduling: Send clear estimates fast. The contractor who delivers a professional quote the same day usually wins the job.
Speed wins. The first contractor to respond is usually the one who gets the job. If you're calling a day later, forget it.
Example: You get a lead at 10:12 AM. Your CRM auto-texts: "Hey Mike, thanks for reaching out about your roof. We've got availability for a free quote this week. What works best?"
Mike replies. You book the call. You close the deal. That's how it's done.
Closing isn't about pressure. It's about being first, being clear, and making it easy to say yes.
Final Thoughts: Build the Funnel, Print the Money
Let other contractors keep throwing money at ads and hoping. You're building a system that:
- Attracts eyeballs
- Converts them into leads
- Closes them into paying jobs
It's not magic. It's just smart marketing. It turns your social media, website, and follow-up into one smooth machine.
If you set it up right, it works 24/7.
Ready to Build Your Funnel?
If you're already posting content or have a website but it's not converting, let's fix it. We'll walk you through exactly what's working, what's broken, and what needs to change to get leads consistently.
Want us to build your funnel for you?
Schedule a free strategy call with IVB Digital. No pressure, just clarity.
